ARTisSpectrum Vol.35, May 2016

109 ARTisSpectrum | Volume 35 | SPOTLIGHT ON AGORA GALLERY VIDEOS Promotional Videos – Why They Work! For those of you who follow Agora Gallery’s social media channels, you must have noticed an increase in our video productions lately. The world is changing, and we are changing with it. Online video was described as “the future of content marketing” by The Guardian in 2015, the article also mentioned: “by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.” As part of our main commitment to promoting talented artists, we found that producing “Spotlight On” videos is generating a great deal of interest, in the artworks and the featured artist. Considering that there are about 4,950,000,000 videos viewed on YouTube alone every day, we thought it was about time to increase our presence on this channel. Having a personal video is a wonderful opportunity for additional exposure, a great promotional tool, and a lovely keepsake of the opening reception at the gallery. Also, videos are tremendously popular among both art lovers and search engines. A Spotlight video is also a valuable addition to any artist’s portfolio. We encourage all of our readers to take a peek at our YouTube channel, view our most recent “Spotlight On” videos, learn more about the artists, get inspired, and let us know what you think! Chiara Mortaroli, Agora Gallery Social Media Coordinator